Joico
Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin
It is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lackluster locks.
K-Pak Color Therapy Luster Lock - instant shine & repair treatment. Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors and a pixie cut will do?Meet our miracle fix: Just one treatment with NEW K-PAK Color
Defy Damage Pro Series 2 for bond strengthening color treatmentDefy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical
Defy Damage Pro Series 1 Pre Treatment Spray for bond-protecting color optimizer spray.Defy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, a
Joico's salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use.