Joico

It is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lackluster locks.

K-Pak Color Therapy Luster Lock - instant shine & repair treatment. Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors and a pixie cut will do?Meet our miracle fix: Just one treatment with NEW K-PAK Color

Defy Damage Pro Series 2 for bond strengthening color treatmentDefy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical

Defy Damage Pro Series 1 Pre Treatment Spray for bond-protecting color optimizer spray.Defy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, a

We love blondes. We’re fanatical about them. And we go especially gaga over those who proudly and unabashedly choose to lighten up. For that very reason, we’ve created BLONDE LIFE™: a lightening and brightening system just for blondes... and those who wan