Joico

We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin