Joico

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin

Defy Damage Pro Series 2 for bond strengthening color treatmentDefy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical