Joico

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be applied stra

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin

It is a leave-in treatment designed to guard against the effects of daily heat styling, UV exposure and environmental pollution that can lead to dull, lackluster locks.

Defy Damage Pro Series 2 for bond strengthening color treatmentDefy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical