Joico

Blondes may have more fun… but trust us, they have a lot more fun when their icy color stays sassy not brassy. And no shade on the color wheel helps maintain this cool more effectively than violet – the classic counterpoint that banishes oxidized yellowin

K-Pak Color Therapy Luster Lock - instant shine & repair treatment. Think your color-treated tresses are so parched, lackluster and brittle that only a pair of scissors and a pixie cut will do?Meet our miracle fix: Just one treatment with NEW K-PAK Color

Joico K-PAK Revitaluxe Restorative Treatment has wonderful technology and benefits.  Keratin Peptide Complex is a bio-advanced, patent-pending blend of revolutionary ingredients that dramatically transforms dry, damaged hair.  Bio-Mimetic Peptides activel

Defy Damage Pro Series 1 Pre Treatment Spray for bond-protecting color optimizer spray.Defy Damage ProSeries Bond Protecting & Color Perfecting TreatmentIn two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, a