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CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS

Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

  • Long-lasting, fade resistant results with Liquifuse™ technology
  • Excellent gray coverage covers the most resistant grays
  • Economical 1:2 mix ratio
  • Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
  • Up to 60% more conditioning than the leading competitor
  • Up to 43% more shine (vs. untreated hair)
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